Week 1
This course is fun in a very special way. Over the past 2 modules there were questions that left me brain frozen asking myself : Who am I? What am I doing? Why am I doing all this? Dang but when that’s finally out of the way, I feel like a new man!
This week is the same in answering the key question of WHAT SERVICES AM I PROVIDING? It got me thinking about the days before I started working and teaching in Hong Kong College of Technology, I did branding, illustrations, storyboards, made movie props edit movies, logos, characters, and maybe more until I see it…I LIKE (or would love to) : create a comic, sculpt more, make animation and is trying to squeeze time and learn ZBrush and do character design, make an action figure…. The words which came from one of our week’s guest lecturers rang ” You have to output what you want to be doing…no one would give you a project if there are only bits and pieces of everything in your portfolio…” At least that how I remember it.
So the big question came and I wanted to write “Mascot Doctor”, which is what I always wanted to do, to give Hong Kong mascots a make over, but to come and think of it, this is not sustainable at all. Thats when I started thinking about my wish to solve the “cultural desertification” in Hong Kong. In a nut shell : The population here are too focused on making money and rely on the reputation of foreign known brands for quality ensurance.
In fact, specially in this political turmoil, there is talk about reviving local small production in order to re-enforce our own roots and crafts that are fast dis-appearing, with examples like : Old shoemakers, tailors, plastic home appliances etc. For some reason they have carried on til now, but the out look and branding have never caught on with the ages, talk of a handfull of them coming to an end after 50 to 100 years in operation is constant. With this thought in mind, my goal and my mission snapped in to mind…well not right away, but after a couple hard days turning the question in my head. Also, there are infinite amounts of business owners who just don’t give a damn about design and really effecting the out look of our streets with their shitty billboards and the thing they consider a logo.

A VISION
I am picturing printed material, handed out for free maybe small chunks at the time, in educating more people the difference between good design and no design at all, and most of all the value of it. This could be a good business card, handed out to projects of my liking, which is to revive old businesses and hopefully to decrease the amount of the bad ones out there.

Week 2
There in week 1, you have just witnessed the secret headquarters of Darkest Force.
I have slapped the name Darkest Force on my invoices for the past 5,6 years…it did occure to me if maybe I should change it, but the more I use it the more I think it plays well with my character. Ill admit to being kinda cheesy? I love B-movies, and joke around a lot. So yay I am “the dark arts of graphic design” lol.
This week we are to set out on drawing up a proposal, something relatable to week 1, something local. It was POURING this week, as a feel a small puddle collecting in my right shoe I turn to look at the umbrella in my hand, hell yes!
I have a thing for nice umbrellas, I know what I like and is able to identify a good one : when you flop it open, you should feel the sturdiness of the frame and a pleasant pop indicating a good working spring and mechanics, and that is good ol’ Leung So Kee, exactly the rebranding project I did when studying Higher Diploma 8 years ago.


I first knew about Leung So Kee while watching a movie with my family when I was young called The Umbrella Story (人間有情) writen by Raymond To, a fictionalized story about the Leung family which founded the umbrella factory. It was not until my Higher Diploma days when I first walked into their store, got myself an umbrella (loved it, lost it on a taxi, got myself an identical one later), the store has kept a vintage look and probably not in the best of ways, there were just umbrellas cluttered in every corner, with whom must’ve been the 3rd generation family since founder Leung So (梁蘇), sitting around on little chairs working their way on umbrellas. Leung So Kee’s slogan “Life time Warranty” (on umbrella frames).
On one of my visits, an old man, must’ve been in his 80s presented an umbrella to one of the shop keepers with shakey hands “can you fix this?”, this 30 year old shop keep replies “WA! This umbrella is probably older than I am, they stopped making the parts for it!”. I turn to see the discontinued bamboo handle umbrella, dang I want one.


So! The proposal I have mustered up have this week took a lil’ brainstorming, and I suppose these could be a good start to a rebranding of Leung So Kee. My goal is to up lift their entire branding, look and feel, and no for realistic reasons I am not going to include the mini-cooper this time.

It looks like…we might be sent off to complete these items for real later on? BRING IT ON!
ANDY WAS HERE






























